Millbank played a pivotal role in shaping and enhancing the communications strategy for Byline Festival, a unique event dedicated to independent journalism, activism, and free speech. The collaboration aimed at amplifying the festival’s message and increasing public engagement across multiple channels.

Initially, Millbank conducted a thorough audit of Byline Festival’s existing communications framework. This involved assessing the efficacy of social media presence, press outreach, digital content, and audience interaction. The audit helped identify key areas needing reinforcement and opportunities for broader outreach.

Millbank then developed a comprehensive communications strategy designed to elevate the festival’s profile. This included refining the brand’s voice and messaging to resonate more effectively with target audiences such as journalists, activists, and supporters of independent media.

A major focus was placed on crafting compelling narratives that captured the festival’s core themes—media freedom, investigative journalism, and political discourse. Millbank produced a range of content Millbank played a pivotal role in shaping and enhancing the communications strategy for Byline Festival, a unique event dedicated to independent journalism, activism, and free speech. The collaboration aimed at amplifying the festival’s message and increasing public engagement across multiple channels.

Initially, Millbank conducted a thorough audit of Byline Festival’s existing communications framework. This involved assessing the efficacy of social media presence, press outreach, digital content, and audience interaction. The audit helped identify key areas needing reinforcement and opportunities for broader outreach.

Millbank then developed a comprehensive communications strategy designed to elevate the festival’s profile. This included refining the brand’s voice and messaging to resonate more effectively with target audiences such as journalists, activists, and supporters of independent media.

A major focus was placed on crafting compelling narratives that captured the festival’s core themes—media freedom, investigative journalism, and political discourse. Millbank produced a range of content including press releases, speaker profiles, and thematic articles that framed the festival’s relevance in the current political climate.

To boost media coverage, Millbank established and nurtured relationships with key journalists and media outlets. This proactive media engagement ensured consistent and positive press mention in national and niche publications, expanding the festival’s reach beyond its existing audience.

Millbank also enhanced the festival’s social media strategy. By introducing a more structured content calendar, optimising posts for different platforms, and utilising targeted paid campaigns, Millbank significantly increased follower engagement and event registration through digital channels.

Recognition of the importance of community engagement led Millbank to initiate interactive campaigns. These included Q&A sessions with headline speakers, behind-the-scenes insights, and user-generated content initiatives, all designed to create a sense of belonging and active participationmultiple channels.